Share With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. It doesn’t need to be complicated, but it is important for marketers to think about the larger communication trends that these applications belong to and then decide if the trends are relevant enough to test in their marketing strategy. Many of the “hot” new social media applications can be placed into one of four emerging trend categories. Keep in mind that the adoption of these trends are different, but overall, the adoption rates are quickly climbing.
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