Can You Measure the Value of a Facebook Fan?

With 400 million worldwide users and 100 million users in the United States, Facebook presents an amazing opportunity for online marketers. How are you taking advantage of this unique opportunity? Are you getting the most from your investment in Facebook?

 

Adobe presents this guide and short demo that shows how you can begin to measure the ROI of your Facebook and other social media campaigns:

 

You'll learn:

• Why Facebook is exploding onto the social network scene and why it will continue to grow
• How you can capitalize on the huge marketing opportunity that Facebook presents
• What the relationship between Adobe (OMTR) and Facebook means for marketers 

Download the demo and guide here!