White Paper - Voice of the Customer 2.0

Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.

This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.

You'll learn:

• How to capitalize on unstructured and unsolicited feedback
• To translate insight into action by integrating social channels into your existing processes
• The top business applications for social media
• The age of Social Customer is here. Are you ready to engage?

Voice of customer_2.0

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