eBook: Moderation in a Social World

Every day, more and more brands are engaging people in online conversations—conversations that often make them smarter, more relatable, and ultimately more effective in how they go to market.
But with this newfound transparency, you can also encounter unexpected risks and liabilities. To be safe, you should be as proactive about moderating and monitoring those conversations as you are about fostering them.
Moderation: Protecting Your Brand in a Social World
The new eBook, developed in collaboration with New Marketing Labs, outlines how online moderation will help your company maximize—and safeguard—your social marketing investments without hampering your style.
A soup-to-nuts guide, new Moderation eBook will help you:

• Define your overall moderation strategy
• Establish your Terms of Service and Code of Conduct
• Determine your moderation technology options
• Understand the key roles and responsibilities of a moderator

To learn how you can put it all into practice in your social marketing endeavors, download this free eBook now!