Free resources: social media for better marketing and communications

White paper on the state of corporate social media in 2010. It includes:

• In-depth case studies on 7 leading companies in the space (incl. Pepsi, Dell and Starbucks)
• An essay on where companies should be right now
• An investigation into how social media has affected the communications/marketing role in big business
• A look into what corporate social media will look like in the future.

Download a copy at usefulsocialmedia.com/europe/whitepaper

 

Small selection of (quite short) podcasts on how some other leading companies are leveraging the power of social media. Podcasts include:

• Samsung on how to use Twitter to achieve your social media and marketing goals
• PepsiCo on scaling up social media use into a comprehensive, company-wide strategic effort
• Siemens on understanding and utilising the wealth of data that social media delivers
• McDonald's on how to win friends and influence people
• Sony on how to define the value of social media for your business

You can sign up to receive them at usefulsocialmedia.com/europe/podcasts.