Getting Serious about Social Media

Inside Letters to the C-Suite: Getting Serious About Social Media, you'll find advice from a dozen of the industry's top social media experts on a range of topics including:

• The importance of planning and implementing a social media strategy  
• How to build stronger customer relationships using social media outlets
• Operationalizing social media marketing and how it directly impacts your bottom line
• The value of social media testing and optimization  

Download Letters to the C-Suite: Getting Serious About Social Media Now.