How Do You Know If Your Social Network Marketing Is Succeeding?

Download The Free eMarketer Report "Seven Guidelines for Achieving ROI from Social Media"

 

Get an edge on the competition—most of whom don’t measure the ROI of their social media programs.

 

Find out why—and learn how you can do much better.

1. Establish clear marketing goals for your product or brand.
2. Organize your measurements and metrics in a logical framework.
3. Take a long-term outlook with social media interactions and measurements.
4. If hard ROI metrics are difficult to track directly, consider a range of softer metrics.
5. Determine a dollar value for customers who choose to opt in and engage with your brand.
6. Don’t overlook cost savings that can result from social listening and tracking.
7. Build the technological capabilities to measure your customers’ complete digital footprint—in real time.