Social Media Tip of the Day: Choosing the Right Integration Tool

Integrating your Social Web presence can get confusing. Here are some tips that can help you choose the right tool for the job.

Ask yourself the following questions before choosing:
- Do I need to import my blog feed to my other social accounts like Facebook and Twitter?
- Do I need to import the same short updates to Twitter, Facebook, and my other social accounts?
- Do I need to update just the staple social accounts (Facebook, Twitter, LinkedIn, etc.), or do I need the option to expand to many more later?
- Do I need to track metrics on my updates?
- Do I need to assign tasks to more than one team member?

The answers to these questions can help you choose among the many tools that are out there. Some of my favorites being:

- HootSuite.com
- Ping.fm
- PostRank.com
- Posterous.com

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