Excelentes insights sobre gestão da presença de marcas nas Redes Socias, em concreto no Twitter .
- How Twitter integrates into a larger social branding strategy
- Identifying brand influencers
- Being personal vs being commercial
- Building a growth strategy
- Who tweets for you?
- Do you have one company account or multiple accounts?
Esta sessão fez parte da conferência 140 Twitter Conference.
Guy Kawasaki modera o debate.
Andrew Blair, Social Media Strategy for Comcast
Brad Nelson, Starbucks
Mari Smith, Relationship Marketing Specialist & Social Media Trainer.
Mark Suster, Partner, GRPMike Prasad, Brand/New Media Director, Kogi BBQ
http://vimeo.com/6874651
Fonte: João Correia.
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