Social Media Tip of the Day: Keeping your sanity

Using social media for marketing can slowly drive you insane if you try to “do it all.”

Social media tools can be a godsend for small business owners and entrepreneurs – they are mostly free and can get the word out quickly. But trying to take advantage of everything available in the social media arena “just because it is there” can get you into trouble.

Chances are, as a small business, your resources are limited. So the best approach is to start with a manageable, initial plan and expand once the processes within it are streamlined.

For most businesses, I suggest the following “phase one” plan:

• A blog (preferably on WordPress.com)
• A Facebook profile and page
• A LinkedIn account
• A Twitter account

Once you have these accounts developed and streamlined, and the process is not driving you insane or toward divorce, think about adding a couple more tools like Flickr, YouTube, and/or SlideShare.

Here is a SlideShare presentation that can help with the initial and subsequent phases of your plan.

http://www.socialmediapower.com/

Social Media Tip of the Day: Facebook Page Vanity URL

There are a couple ways you can create a vanity URL for your Facebook page.
One way is to create a “username” for your page just as you would for a Facebook profile. To do this, edit your page and go to “Basic Information.” Click on “Create a username for this page?” On this screen you should see a drop-down list of Facebook pages that you can assign a username to. Once your username is assigned, the URL to your Facebook page will look like: http://facebook.com/facebookpageusername, where “facebookpageusername” is the username you assigned. Note: You can only assign Facebook usernames to pages with 100 or more fans.
Another method you can use is to create your own subdomain name (like http://facebook.socialmediapower.com/) and direct it to your Facebook page. Ask your domain host for help if you do not know how to do this.

Social Media Power

7 Steps for Building a Community on Twitter

Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication. In order to tap in to this tool, it is important to become an actice participant who consistently adds value to the community.


http://bit.ly/d3XgGS

5 of the Best Social Media Marketing Tips

You can’t think of the business world without considering a social media presence. From health to home based businesses, almost every niche of business is attached to Social Media today.


Under such an impact, the trend of Social Media Marketing is running really huge. Every flavor of marketing has its own up swings and down swings, it is the norm of marketing in Social Networks too. To depict its importance, we can say that although most of the products and services are not using social media marketing as a vehicle to launch, it can’t avoid using the same to gain the publicity and branding in the long run.

Web application in cloud is ruling the internet now and the web cloud is highly influenced by social media in several ways. Thinking and reflecting on how you can use this marketing area to the best of your advantage, the following 5 tips are sure to help:

http://bit.ly/dr72qR

Eight Success Criteria for Facebook Marketing

Facebook marketing seems to be somewhat of an enigma when it comes to businesses wanting to use it to reach out to their customers. Not surprising, there are plenty of pundits out there with blog posts and commentary that focus on how you and your business should execute a Facebook marketing strategy and most social media professionals are aware of the tips, tricks and various other nuances on how to build a better brand on the social networking platform. For small businesses, have you been able to justify why you’ve done that particular tactic with Facebook? What about if you’re part of a larger corporation? Do you have the numbers to support your efforts? It just so happens that Jeremiah Owyang and his team at the Altimeter Group have put together a report that should give a deeper look at what people are really thinking when it comes to Facebook marketing.


So what’s probably the biggest thing to plague businesses that are interested in Facebook marketing? No strategy.

http://bit.ly/byHii1