Email, Social Media to See More Marketing Dollars in 2011

Email and social media seem to go hand in hand: Marketers say they are the two areas most widely expected to receive increased funding next year, and the channels will become more integrated as email marketers adopt still more social tactics.

http://bit.ly/eOMf87

Retention Email Marketing for Dummies

John Wiley Publishers, in conjunction with Emailvision, has launched Retention Email Marketing For Dummies® helping brand marketers to improve customer loyalty and increase sales.

The Dummies Guide demystifies the more intimidating terms, explaining advanced email marketing techniques and tactics, such as transactional email and life-cycle automation in step-by-step, bitesize chunks.

To enjoy success with your email marketing program, download your free Retention Email Marketing For
Dummies eBook right now and don't miss this limited time offer.

What Are the Benefits of Email-Social Media Integration?

Email marketers have been ramping up integration of their efforts with social media marketing in a variety of ways. Research shows the pairing may be even more effective than crunching web analytics.

http://bit.ly/9qUGkh

The Reinvention of Email Marketing and the Future of Connected Marketing

Download the New and Exclusive Free Paper from Email Marketing


Guru David Daniels: The Reinvention of Email Marketing and the Future of Connected Marketing

The continued growth of email and digital marketing is creating new opportunities, but marketers are challenged by non-integrated disparate channel-centric technology solutions. To address this challenge, Email Service Providers will morph to be recognized as Connected Marketing Service Providers, with email as the hub to social and mobile marketing activities.
Given the need to create efficiencies across channels and drive effectiveness through increased sophistication, marketers must calibrate their vendor selection process to reflect emerging marketing certainties to understand the intersection of integration cost and value.
Lyris is proud to have exclusive pre-release distribution rights to the new paper by industry expert David Daniels, The Reinvention of Email Marketing and the Future of Connected Marketing. This former Forrester Research analyst, CEO and Founder of The Relevancy Group, and industry thought leader who Direct Magazine calls, "One of the most influential experts in email marketing," details the emerging criteria by which innovative email marketing practitioners should best evaluate vendors in the space.
Let the The Reinvention of Email Marketing and the Future of Connected Marketing show you how you can optimize the customer lifecycle through connected marketing.
 

The Reinvention of Email Marketing

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