Leveraging Best Practices for Social Media

Marketers fall on a spectrum in their engagement with social media, with leaders, followers and others in between. Different strategies to integrate and participate in social media can help achieve a brand's goals, from word-of-mouth marketing to brand loyalty and beyond.

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HOW TO: Pick the Right Social Media Engagement Style

What’s your customer engagement style? It’s a question reminiscent of those light-hearted quizzes that proliferate magazines: Are you strong or sassy? Independent or group-focused? When someone @-replies you on Twitter(), do you respond immediately or wait a couple days?
These questions are actually important to consider. Why? Because customer engagement encompasses your company’s customer service, support, and marketing. It also deals with your company’s forums, Twitter accounts, blogs and meetups. How various companies use Twitter, YouTube(), Facebook(), and its ilk, goes a long way to define the long-term relationship consumers have with that brand.
There are some amazing success stories. Old Spice, using both Twitter and YouTube, recently ran a customer engagement masterclass that created a much-needed mania around the brand. Yet, for every success story, there are plenty of flops. When a Domino’s Pizza employee uploaded a disastrous video about the company’s hygiene standards to YouTube, a widespread negative viral campaign ensued.
The lesson: Ensure that your engagement style matches your company’s brand, goals, and general attitude. We took a look at the top five engagement styles that currently dominate the social web. Which are you?

Read more: http://bit.ly/aQjyCc.

Dica do Dia: Encoraje a utilização das Redes Sociais no trabalho

Mais uma óptima dica da Harvard Business Publishing.

Most organizations limit or frown upon the use of social media in the workplace. Understandably, leaders have nightmarish visions of their employees wasting hours on Facebook and Twitter. But reasonable employee use of social media has actually been shown to benefit companies. Here are three reasons to let your employees get connected:

1. More attractive workplace. Many people, especially younger generations, see social media as a staple of work life and seek out employers who understand and acknowledge the critical role these new technologies play in our world.
2. Improved productivity. Research has shown that employees who take breaks to surf the internet for fun are ultimately more productive than their surf-adverse colleagues.
3. More engaged workforce. Employees not only appreciate companies that allow them to check Facebook at work, but they also use social media to connect with colleagues, improve communication, and speed up decision making processes — all of which helps them engage with their work and the organization.

Today's Management Tip was adapted from "The Über-Connected Organization: A Mandate for 2010" by Jeanne C Meister and Karie Willyerd.

7 Perguntas para fazer no seu blog e obter mais "envolvimento"

Já alguma vez sentiu que estavam a "falar de si" em vez de "falarem consigo", numa conversa na vida real?

Não é muito bom ter alguém a falar "de" nós, durante uma conversa. Ficamos com a sensação de nem ter estado presentes nessa conversa.

Os Blogs podem ser assim, e neste post explora-se o poder que temos em fazer perguntas sobre o nosso blog através de 7 tipos de perguntas através das quais podemos pedir para aumentar o envolvimento do leitor.

As 7 perguntas são:

* O que acha?
* Como se sente?
* O que fará?
* Qual a sua opinião?
* Qual é a sua história?
* Qual é a sua experiência ou exemplo?
* Em que é que tem estado a trabalhar?