Dramatic Difference in Approach to Social Media Metrics

With more companies participating and brands spending ever more dollars on social media marketing and advertising, the question of ROI will be more important than ever in 2011. Research suggests marketers are hoping to take an approach with a better connection to the bottom line.

http://bit.ly/gina2a

Social Media Strategists Look Hard at ROI this Year

The question of return on investment has always plagued social media marketers, but now that serious dollars are on the table for many companies, ROI will become a must-have. Strategists are taking a hard look inward as they evaluate their programs and turn to internal education to improve their efforts.

http://bit.ly/gTD1jx

Resources Are Now a Big Issue for Social Media Marketers

Social media marketing was once seen as an easy, low-cost channel to reach consumers—with the little problem of a lack of proven ROI. Now that they have a better idea what a real social media marketing effort involves, companies are finding time and resources may be an even bigger issue.
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How Do You Know If Your Social Network Marketing Is Succeeding?

Download The Free eMarketer Report "Seven Guidelines for Achieving ROI from Social Media"

 

Get an edge on the competition—most of whom don’t measure the ROI of their social media programs.

 

Find out why—and learn how you can do much better.

1. Establish clear marketing goals for your product or brand.
2. Organize your measurements and metrics in a logical framework.
3. Take a long-term outlook with social media interactions and measurements.
4. If hard ROI metrics are difficult to track directly, consider a range of softer metrics.
5. Determine a dollar value for customers who choose to opt in and engage with your brand.
6. Don’t overlook cost savings that can result from social listening and tracking.
7. Build the technological capabilities to measure your customers’ complete digital footprint—in real time.

Consumers Force Retailers to Adopt Social Strategy

A majority of major online retailers have a social media presence, especially on Facebook. Like other marketers, they are having a tough time measuring social ROI and deciding which indicators are most important—but had to follow customers to their latest destination.

http://bit.ly/dxKXJp

Can You Measure the Value of a Facebook Fan?

With 400 million worldwide users and 100 million users in the United States, Facebook presents an amazing opportunity for online marketers. How are you taking advantage of this unique opportunity? Are you getting the most from your investment in Facebook?

 

Adobe presents this guide and short demo that shows how you can begin to measure the ROI of your Facebook and other social media campaigns:

 

You'll learn:

• Why Facebook is exploding onto the social network scene and why it will continue to grow
• How you can capitalize on the huge marketing opportunity that Facebook presents
• What the relationship between Adobe (OMTR) and Facebook means for marketers 

Download the demo and guide here!