How “Like” and Share Work Together:

6 Social Best Practices
Wondering when to use the Facebook “like” button on your site and when to use “share?” You’re not alone. Used together and in the right combination, like and share are powerful tools for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.

Learn more about the 6 social sharing best practices:

1. Create a balanced “like” and share button strategy
2. Enable sharing to multiple social networks

3. Make sharing dynamic

4. Use sharing to build relationships

5. Optimize shared content for the feed and profile

6. Track referral traffic from sharing activity
Download the Whitepaper Now

Free resources: social media for better marketing and communications

White paper on the state of corporate social media in 2010. It includes:

• In-depth case studies on 7 leading companies in the space (incl. Pepsi, Dell and Starbucks)
• An essay on where companies should be right now
• An investigation into how social media has affected the communications/marketing role in big business
• A look into what corporate social media will look like in the future.

Download a copy at usefulsocialmedia.com/europe/whitepaper

 

Small selection of (quite short) podcasts on how some other leading companies are leveraging the power of social media. Podcasts include:

• Samsung on how to use Twitter to achieve your social media and marketing goals
• PepsiCo on scaling up social media use into a comprehensive, company-wide strategic effort
• Siemens on understanding and utilising the wealth of data that social media delivers
• McDonald's on how to win friends and influence people
• Sony on how to define the value of social media for your business

You can sign up to receive them at usefulsocialmedia.com/europe/podcasts.

The Reinvention of Email Marketing and the Future of Connected Marketing

Download the New and Exclusive Free Paper from Email Marketing


Guru David Daniels: The Reinvention of Email Marketing and the Future of Connected Marketing

The continued growth of email and digital marketing is creating new opportunities, but marketers are challenged by non-integrated disparate channel-centric technology solutions. To address this challenge, Email Service Providers will morph to be recognized as Connected Marketing Service Providers, with email as the hub to social and mobile marketing activities.
Given the need to create efficiencies across channels and drive effectiveness through increased sophistication, marketers must calibrate their vendor selection process to reflect emerging marketing certainties to understand the intersection of integration cost and value.
Lyris is proud to have exclusive pre-release distribution rights to the new paper by industry expert David Daniels, The Reinvention of Email Marketing and the Future of Connected Marketing. This former Forrester Research analyst, CEO and Founder of The Relevancy Group, and industry thought leader who Direct Magazine calls, "One of the most influential experts in email marketing," details the emerging criteria by which innovative email marketing practitioners should best evaluate vendors in the space.
Let the The Reinvention of Email Marketing and the Future of Connected Marketing show you how you can optimize the customer lifecycle through connected marketing.
 

The Reinvention of Email Marketing

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White Paper - Voice of the Customer 2.0

Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.

This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.

You'll learn:

• How to capitalize on unstructured and unsolicited feedback
• To translate insight into action by integrating social channels into your existing processes
• The top business applications for social media
• The age of Social Customer is here. Are you ready to engage?

Voice of customer_2.0

View more documents from Carla Dias.