Leveraging Best Practices for Social Media

Marketers fall on a spectrum in their engagement with social media, with leaders, followers and others in between. Different strategies to integrate and participate in social media can help achieve a brand's goals, from word-of-mouth marketing to brand loyalty and beyond.

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Social Media Working Better for Retention Than Acquisition

Marketers' top goals for their social media efforts lie in branding and loyalty efforts, and spending patterns show that social campaigns to acquire new customers have not taken off.

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