Email, Social Media to See More Marketing Dollars in 2011

Email and social media seem to go hand in hand: Marketers say they are the two areas most widely expected to receive increased funding next year, and the channels will become more integrated as email marketers adopt still more social tactics.

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Resources Are Now a Big Issue for Social Media Marketers

Social media marketing was once seen as an easy, low-cost channel to reach consumers—with the little problem of a lack of proven ROI. Now that they have a better idea what a real social media marketing effort involves, companies are finding time and resources may be an even bigger issue.
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How Many Marketers Are Using Social Media?

A new eMarketer report analyzes marketers' approach to spending on social media and finds the channel is now a major part of the marketing mix.

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Why Social Media Is Top Priority for Search Marketers

Social media marketers have been working to integrate their efforts within marketing departments, and digital marketers of other stripes are doing the same. Next year, search marketers will put social media at the center of their SEO and PPC campaigns.
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How Social Media Is Changing Brand Marketing

The move toward socialization across the web has raised challenges for brand marketers, who often feel a loss of control. But what effect does social have on creating brand loyalty and reaching new customers—and what are the priorities of brand marketers on the channel?

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Are Marketers Struggling to Keep Up with Social Trends?

With its popularity among consumers only increasing, social media's importance to marketing is not going away anytime soon, and it means marketers must say abreast of the latest developments and best practices on the channel. How do they manage to do so?
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Nearly Three-Quarters of Marketers Have Social Strategy

Industry watchers and pundits have advised marketers that social media requires a coherent strategy to perform most effectively, and companies have taken the hint.

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Privacy Not a Problem for Savvy Millennials

Young adults may seem addicted to social media, but they are aware of the risks as well as the rewards inherent in making their private lives public. Marketers need to know that social-savvy millennials will go to lengths to protect their privacy.

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